Identity
Sinanraei brand guidelines
The SRC monogram, the Sinanraei wordmark, colour and type. Download the assets below; keep the clear space and never redraw the letters.
Monogram
The monogram reads "SRC." — Sinanraei with the terracotta full stop that closes every headline. Minimum size 24 px; clear space equal to the height of the "S" on all sides.
Lockups
Colour
#151A2DText, monogram tile, footer#C2501DAccent, CTAs, the full stop#FAF8F4Page background#F6F1E7Letters on dark tiles#0F6B5CAvailability, savings#D2A240Editor's pick badges#6B7183Secondary text#B42318Out of stock, errorsTypography
Display · Fraunces
Buy once, buy right.
Headlines, article titles, the wordmark. Weight 500–600, optical size 144, italic for emphasis in terracotta.
Text & UI · Inter
Independent buying guides, product comparisons and curated picks from trusted US retailers.
Body, navigation, labels and tables. Uppercase with 0.12em tracking for kickers and the tagline.
Usage
Do
- Use the primary monogram on paper or white; the reverse on ink.
- Use the horizontal lockup in headers and partner listings; the stacked lockup for social avatars and print.
- Keep the terracotta full stop in every variant except mono.
- Pair with the paper background and plenty of white space.
Don't
- Don't retype "SRC" or "Sinanraei" in another font or weight.
- Don't stretch, rotate, outline, add shadows or gradients.
- Don't place the primary tile on busy photos; use the reverse or mono.
- Don't use retailer logos larger than our mark, and respect each merchant's trademark rules.
Favicons and app icons are generated from the monogram (16–512 px, maskable). Default social image is used whenever a page has no image of its own.